The need to embrace social and digital

Nothing gives me more of a buzz than catching articles in the mainstream media about the power and importance of social media in today’s society. This evening, I caught an article in the Evening Standard by Gideon Spanier talking about the importance of sharing and the value this brings as per comments made by TimContinue reading “The need to embrace social and digital”

Social, Mobile & Business Success: a #NokiaWorld panel debate

I was lucky enough to attend Nokia World with work this year. In between writing communications content on the long-awaited Nokia Lumia 800, the first handset running Windows Phone Mango, it was great to sit in on some of the presentations and debates that were going on around the ExCel centre. ‘Business without barriers’ capturedContinue reading “Social, Mobile & Business Success: a #NokiaWorld panel debate”

Branded content – a growing trend

A few projects I’ve been working on lately have seen branded content come to the fore. It seems that brands are looking to create content that will be of interest to their audience so that both their brand awareness and reputation improve. I came across an article on this subject in the Evening Standard thisContinue reading “Branded content – a growing trend”

#Interaction: is digital better than human?

On Thursday, myself and Tom Cornfoot tweeted our way on to the guest list for Moving Brand‘s 13th birthday party. Following Tuesday’s D&AD talk, more brain food was warmly welcomed and we went along to their Shoreditch studios to find out more about the work they do and the ideas they discuss. The panel discussionContinue reading “#Interaction: is digital better than human?”

Creativity can change the world, but what exactly?

‘Use Your Creativity to Change the World’ claimed the D&AD Sharp’ner debate yesterday. I made it down to The Hospital Club to find out more about what five of the leading minds in UK’s creative industry had to say on the subject of ‘creativity’ and ‘change’ and here’s how it went down: Simon Manchipp started byContinue reading “Creativity can change the world, but what exactly?”

Where are you now?

A couple of weeks ago I went along to another CIPR Social Summer session in Russell Square. This time it was Drew Benvie, MD of Hotwire PR, talking about location-based social networks for PR – Facebook Places and Foursquare to the man on the street. Since the talk, Facebook announced that it’s killing Facebook Places but nonetheless, here’s a short write upContinue reading “Where are you now?”

How do you take a virtual brand offline?

ASOS, Ocado, Facebook. All online brands, but can you give them a physical presence? Today, I went along to the Ocado Virtual Shop Window in the shopping centre over the road from the office, and I wrote up a review on the IncrediBull blog here. However, thinking about it on the way home, can youContinue reading “How do you take a virtual brand offline?”

What (was) on your mind?

I came across this TED talk last week by Adam Ostrow titled ‘After your final status update’ in which he talks about what happens to your personality after you’ve died. Do you live on? He cites the example of a cancer sufferer who left a posthumous blog post for his family to publish. It was anContinue reading “What (was) on your mind?”

Hi everyone. My name’s Asad, and I’m a brand snob.

I realised I might have a problem after the following exchange happened last week: “I’m not buying a Kia!” I say to a colleague. “Why ever not? They’re good you know,” he replies. And yet I just don’t believe him. He protests that the proof is in the pudding – I need to try oneContinue reading “Hi everyone. My name’s Asad, and I’m a brand snob.”

Branding the BRICs

Over the past fortnight, I’ve found myself thinking more and more about emerging markets again. I studied a bit of international marketing at university, which gave me a solid base of knowledge when it comes to the theories around culture differences, from Hofstede’s four principles to Edward Hall’s Beyond Culture, and it was great toContinue reading “Branding the BRICs”