A selection of Asad’s writing and commentary in the media:

How BAME groups took grassroots #TakeTheVaccine campaign to national TV and what adland can learn – Campaign

The future is fluid: is the age of gender neutral marketing upon us? – The Drum

It’s beginning to look a lot like … representation – Campaign

Brands need to do more to ‘positively represent’ UK’s LGBTQ+ community – WARC

What’s on your bookshelf? Asad Dhunna on diversity and finding happiness – The Drum

Pride stars and problematic brands – Adweek

Pride 2020: LGBT+ titles and sponsors ensure the show goes on, virtually – The Drum

‘Generic statements are a distraction’ and ‘talk is cheap’ – PR leaders on brands supporting Black protestors – PR Week

Brands that embraced Ramadan during lockdown – Campaign

Tesco ‘boycott’ backlash highlights underlying racial bias against halal advertising – The Drum

Coronavirus Diaries: ‘In Ramadan we fast and reflect. Covid-19 has made everyone do a bit of that’ – Financial Times

Behind the disappointing decline in adland’s BAME representation – Campaign

Diversity will be everyone’s business after lockdown – Creative BITE

Why BAME ain’t the same – Campaign

‘Laughable’: Anger as BAFTA awards recognise only white actors – AlJazeera

A day in the life of… Asad Dhunna, Founder of The Unmistakables – eConsultancy

Are you bored of advertising’s diversity dance too? – Creative BITE

Why brands need to speak up in countries averse to LGBTQ+ rights – The Drum

Nivea vs FCB: Do ad agencies have a responsibility to react against controversial client views? – The Drum

Storytelling and diversity on the agenda at Cannes Lions International Festival of Creativity – EuroNews 

The 3 pitfalls of LGBTQ+ marketing: only representing a fraction of the community – The Drum

The 3 pitfalls of LGBTQ+ marketing: failure to represent society both inside and out – The Drum

The 3 pitfalls of LGBTQ+ marketing: riding the Pride bandwagon – The Drum

The rama-dos and rama-don’ts of understanding Muslims – PR Week

Ramadan around the world: how brands celebrated the Muslim holy month – The Drum

Diversity reaps untold benefits – EasternEye

Pride in London comms director launches ‘UK’s most diversity and inclusive’ agency – PRWeek

Why Pride still matters more than ever in 2018 – Shortlist

Marketers and creatives name their favorite LGBTQ+ campaigns – The Drum

‘Stop sensationalising sexuality’: how to improve the representation of LGBT+ people in the media – Campaign

This is why LGBT+ Pride is essential, no matter what country you live in – Indy100

Tackling the taboos around dating for young British Muslims – ITV News

Three Muslims reflect on Ramadan during London’s Big Gay Iftar – Gay Star News

Why London is the best place to be a Muslim – Metro

LGBT communities should be havens of tolerance. Instead, racism is rife – Guardian

Are LGBT+ people being airbrushed from advertising? – Campaign

‘Fireman Sam’ slipped on a page from the Koran. Now people are upset and confused – Washington Post

As a Muslim, I’m downright confused about whether to be offended over Fireman Sam’s Quran faux pas – Independent

Gay, Muslim and proud: three Londoners on keeping their faith in the capital – Evening Standard

What London’s Orlando vigil meant to me as a Gay Muslim – Newsweek

Orlando shooting: LGBT Muslims speak up – ‘Owen Jones was right to walk out’ – International Business Times

As a gay Muslim I’m torn apart by the Orlando shooting – i

Meet one of the woman imams preaching at London’s feminist mosque – Independent

This is how British Muslims feel their country has changed since the 7/7 attacks – Buzzfeed

Being gay and Muslim is like trying to decide which arm to cut off – Evening Standard

As a gay British Muslim, this is what I think of the poll finding over half of UK Muslims want homosexuality banned – Independent

Great British Diversity Experiment winners announced – The Drum

Can a Muslim Be Gay? – Vice

We all agree with the sentiment of #YouAintNoMuslim bruv – but you can’t solve terrorism with a hashtag – Independent

A Non-Muslim Take on Ramadan – Huffington Post

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