A selection of Asad’s writing and commentary in the media:
How BAME groups took grassroots #TakeTheVaccine campaign to national TV and what adland can learn – Campaign
The future is fluid: is the age of gender neutral marketing upon us? – The Drum
It’s beginning to look a lot like … representation – Campaign
Brands need to do more to ‘positively represent’ UK’s LGBTQ+ community – WARC
What’s on your bookshelf? Asad Dhunna on diversity and finding happiness – The Drum
Pride stars and problematic brands – Adweek
Pride 2020: LGBT+ titles and sponsors ensure the show goes on, virtually – The Drum
Brands that embraced Ramadan during lockdown – Campaign
Tesco ‘boycott’ backlash highlights underlying racial bias against halal advertising – The Drum
Coronavirus Diaries: ‘In Ramadan we fast and reflect. Covid-19 has made everyone do a bit of that’ – Financial Times
Behind the disappointing decline in adland’s BAME representation – Campaign
Diversity will be everyone’s business after lockdown – Creative BITE
Why BAME ain’t the same – Campaign
‘Laughable’: Anger as BAFTA awards recognise only white actors – AlJazeera
A day in the life of… Asad Dhunna, Founder of The Unmistakables – eConsultancy
Are you bored of advertising’s diversity dance too? – Creative BITE
Why brands need to speak up in countries averse to LGBTQ+ rights – The Drum
Nivea vs FCB: Do ad agencies have a responsibility to react against controversial client views? – The Drum
Storytelling and diversity on the agenda at Cannes Lions International Festival of Creativity – EuroNews
The 3 pitfalls of LGBTQ+ marketing: only representing a fraction of the community – The Drum
The 3 pitfalls of LGBTQ+ marketing: failure to represent society both inside and out – The Drum
The 3 pitfalls of LGBTQ+ marketing: riding the Pride bandwagon – The Drum
The rama-dos and rama-don’ts of understanding Muslims – PR Week
Ramadan around the world: how brands celebrated the Muslim holy month – The Drum
Diversity reaps untold benefits – EasternEye
Pride in London comms director launches ‘UK’s most diversity and inclusive’ agency – PRWeek
Why Pride still matters more than ever in 2018 – Shortlist
Marketers and creatives name their favorite LGBTQ+ campaigns – The Drum
‘Stop sensationalising sexuality’: how to improve the representation of LGBT+ people in the media – Campaign
This is why LGBT+ Pride is essential, no matter what country you live in – Indy100
Tackling the taboos around dating for young British Muslims – ITV News
Three Muslims reflect on Ramadan during London’s Big Gay Iftar – Gay Star News
Why London is the best place to be a Muslim – Metro
LGBT communities should be havens of tolerance. Instead, racism is rife – Guardian
Are LGBT+ people being airbrushed from advertising? – Campaign
‘Fireman Sam’ slipped on a page from the Koran. Now people are upset and confused – Washington Post
As a Muslim, I’m downright confused about whether to be offended over Fireman Sam’s Quran faux pas – Independent
Gay, Muslim and proud: three Londoners on keeping their faith in the capital – Evening Standard
What London’s Orlando vigil meant to me as a Gay Muslim – Newsweek
Orlando shooting: LGBT Muslims speak up – ‘Owen Jones was right to walk out’ – International Business Times
As a gay Muslim I’m torn apart by the Orlando shooting – i
Meet one of the woman imams preaching at London’s feminist mosque – Independent
This is how British Muslims feel their country has changed since the 7/7 attacks – Buzzfeed
Being gay and Muslim is like trying to decide which arm to cut off – Evening Standard
As a gay British Muslim, this is what I think of the poll finding over half of UK Muslims want homosexuality banned – Independent
Great British Diversity Experiment winners announced – The Drum
Can a Muslim Be Gay? – Vice
We all agree with the sentiment of #YouAintNoMuslim bruv – but you can’t solve terrorism with a hashtag – Independent
A Non-Muslim Take on Ramadan – Huffington Post
Asad Dhunna 