About me

I started writing this blog in 2011 and posted on matters relating to identity, culture, business and technology.

Since then I have become Director of Communications for Pride in London – a volunteer-run organisation. In this board level position I lead a team of 25 fellow volunteers who cover PR, Social Media, Digital Content, Political Engagement and Integrated Campaigns.

In 2016 I was part of the winning team of the advertising industry’s ‘Great British Experiment’ and have a decade of experience working for some of the world’s leading agencies including FleishmanHillard and Weber Shandwick. In 2017 I was named one of PR Week’s 30 under 30 rising stars and have led award-winning integrated campaigns for a number of household brands. I apply my experience of living in what I describe as the ‘world’s smallest Venn diagram’ as a gay Muslim in my work for clients.

I also sit on the board of Imaan, Europe’s biggest LGBT+ Muslim charity and has commented on issues of identity and intersectionality for the Huffington Post, Guardian, Independent, Newsweek, Channel 4, Unilad, BBC Asian Network, BBC Radio 4 and Sky News and share my articles here.

I’ve also started a podcast – Muslim Pride. I want to share the stories of other Muslims around the world to create a counter voice to what you read in the mainstream press today.

Get in contact.

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