Rather than long, opinion-based blog posts I thought I’d try something new. According to a recent Economist article, ‘the wired generation [have] short attention spans and [an] addiction to social media’ so in an attempt to address this, I’m taking some time to reflect on what I’ve read, but naturally I’ll be sharing this via socialContinue reading “Reading Material: Digital Dieting”
Tag Archives: digital
This week I’ve been spending some time looking at how to use film to create a digital campaign and my eyes lit up when I saw the Mercedes Benz ‘Escape the map‘ film on the weekend. The premise is simple: an interactive film that puts you in control of a C63 AMG to help aContinue reading “Clever Campaigns”
The need to embrace social and digital
Nothing gives me more of a buzz than catching articles in the mainstream media about the power and importance of social media in today’s society. This evening, I caught an article in the Evening Standard by Gideon Spanier talking about the importance of sharing and the value this brings as per comments made by TimContinue reading “The need to embrace social and digital”
Are social networks killing social lives?
I attended the first of the CIPR’s Social Summer series on Thursday, entitled ‘How to get ahead in social. How to build your online reputation’ given by Stephen Waddington, MD at Speed Communications. Timely really, as I’ve just started this blog and starting out in PR means I’m getting to grips with managing reputations andContinue reading “Are social networks killing social lives?”