I’m slightly obsessed with influence at the moment. Rereading (well, listening via Audible) Robert Cialdini’s Influence: The Psychology of Persuasion has reminded me of the numerous tactics you can use to – I’m loathed to say it – get what you want. Providing a reason for your request is one such tactic. Suffixing an ask withContinue reading “We Found Influence In a Fragmented Age #AWEurope”
Tag Archives: marketing
Clever Campaigns
This week I’ve been spending some time looking at how to use film to create a digital campaign and my eyes lit up when I saw the Mercedes Benz ‘Escape the map‘ film on the weekend. The premise is simple: an interactive film that puts you in control of a C63 AMG to help aContinue reading “Clever Campaigns”
Branded content – a growing trend
A few projects I’ve been working on lately have seen branded content come to the fore. It seems that brands are looking to create content that will be of interest to their audience so that both their brand awareness and reputation improve. I came across an article on this subject in the Evening Standard thisContinue reading “Branded content – a growing trend”
Asad Dhunna 