Hi everyone. My name’s Asad, and I’m a brand snob.

I realised I might have a problem after the following exchange happened last week: “I’m not buying a Kia!” I say to a colleague. “Why ever not? They’re good you know,” he replies. And yet I just don’t believe him. He protests that the proof is in the pudding – I need to try oneContinue reading “Hi everyone. My name’s Asad, and I’m a brand snob.”