asaddhunna

Could you sort of, maybe, perhaps?

I’ve been thinking a lot about language lately. On a recent trip to France, I found myself in the company of two Francophiles who had an extremely high level of English. Even still, I was consciously trying to be more concise with my language. I refrained from idioms and slang to avoid having to breakContinue reading “Could you sort of, maybe, perhaps?”

Hi everyone. My name’s Asad, and I’m a brand snob.

I realised I might have a problem after the following exchange happened last week: “I’m not buying a Kia!” I say to a colleague. “Why ever not? They’re good you know,” he replies. And yet I just don’t believe him. He protests that the proof is in the pudding – I need to try oneContinue reading “Hi everyone. My name’s Asad, and I’m a brand snob.”

Branding the BRICs

Over the past fortnight, I’ve found myself thinking more and more about emerging markets again. I studied a bit of international marketing at university, which gave me a solid base of knowledge when it comes to the theories around culture differences, from Hofstede’s four principles to Edward Hall’s Beyond Culture, and it was great toContinue reading “Branding the BRICs”

What’s that, you say? Does the English language really hold power?

I came across an article in the FT weekend magazine by Simon Kuper today that got me thinking again about language and the power it carries. The writer Angela Carter wrote that ‘language is power’, and Kuper argues the same. However his argument is based around English, saying that Christine Lagarde (French finance minister) hasContinue reading “What’s that, you say? Does the English language really hold power?”

Life in a Day: film crowdsourcing at its best

I love the idea of crowdsourcing. I’ve received a few comments that suggest crowd sourcing is the lazy man’s marketing. Why come up with an idea yourself when you can get others to do it for you? I don’t agree. The basic marketing principles that have been instilled upon me have made me aware thatContinue reading “Life in a Day: film crowdsourcing at its best”

I’m in a shopping centre, get me out of here!

I rarely enter shopping centres. There are three reasons why I might: 1. To try out a product I will buy online 2. I am with someone else and helping them find something 3. I can’t find the clothes I want on ASOS I’m a big fan of online shopping and today I realised thatContinue reading “I’m in a shopping centre, get me out of here!”

Are social networks killing social lives?

I attended the first of the CIPR’s Social Summer series on Thursday, entitled ‘How to get ahead in social. How to build your online reputation’ given by Stephen Waddington, MD at Speed Communications. Timely really, as I’ve just started this blog and starting out in PR means I’m getting to grips with managing reputations andContinue reading “Are social networks killing social lives?”

The youth and the technology*

I’m very lucky to have two nieces (aged: 11 & 5) and two nephews (aged: 13 & 1). The more time I spend with them, the more geekily excited I get about the future whilst simultaneously feeling behind the times aged 23. It’s been amazing to watch them grow up and I am always interestedContinue reading “The youth and the technology*”