How social makes your life easier

So we can all talk to one another about brands and products in person and now online, but how exactly has social media made your life as a consumer easier? This year, I’ve seen clients up their spend on social media and online campaigns and so I want to distill some of the thinking behindContinue reading “How social makes your life easier”

The need to embrace social and digital

Nothing gives me more of a buzz than catching articles in the mainstream media about the power and importance of social media in today’s society. This evening, I caught an article in the Evening Standard by Gideon Spanier talking about the importance of sharing and the value this brings as per comments made by TimContinue reading “The need to embrace social and digital”

Social, Mobile & Business Success: a #NokiaWorld panel debate

I was lucky enough to attend Nokia World with work this year. In between writing communications content on the long-awaited Nokia Lumia 800, the first handset running Windows Phone Mango, it was great to sit in on some of the presentations and debates that were going on around the ExCel centre. ‘Business without barriers’ capturedContinue reading “Social, Mobile & Business Success: a #NokiaWorld panel debate”

Branded content – a growing trend

A few projects I’ve been working on lately have seen branded content come to the fore. It seems that brands are looking to create content that will be of interest to their audience so that both their brand awareness and reputation improve. I came across an article on this subject in the Evening Standard thisContinue reading “Branded content – a growing trend”

What (was) on your mind?

I came across this TED talk last week by Adam Ostrow titled ‘After your final status update’┬áin which he talks about what happens to your personality after you’ve died. Do you live on? He cites the example of a cancer sufferer who left a posthumous blog post for his family to publish. It was anContinue reading “What (was) on your mind?”

Are social networks killing social lives?

I attended the first of the CIPR’s Social Summer series on Thursday, entitled ‘How to get ahead in social. How to build your online reputation’ given by Stephen Waddington, MD at Speed Communications. Timely really, as I’ve just started this blog and starting out in PR means I’m getting to grips with managing reputations andContinue reading “Are social networks killing social lives?”

It’s time to blog

I’ve been thinking about blogging for a very long time now, and I’ve finally got round to starting one. I’m going to use it to post my thoughts and opinions on the PR and social media worlds – the industry I work in, as well as on cars and technology – two of my biggestContinue reading “It’s time to blog”