asaddhunna

Why isn’t PR a diverse industry?

PR isn’t a diverse industry. There, I said it. Only 8% of PR practitioners are from ethnic minorities. This is according to the PRCA, reported this week on the Guardian. I’m saving the reasons why this needs to change for a future blog post, but today I’m going to explore why, in my experience, PR isn’tContinue reading “Why isn’t PR a diverse industry?”

Things the Internet taught me this week: three

The Internet is a wondrous thing and this week it taught me the following: BillPin One of the best things of eating out when I lived in Germany was that the waiter or waitress would carry around a fashionable bumbag and ask at the end of the meal ‘bezahlen Sie getrennt or zusammen?’. Are you paying separatelyContinue reading “Things the Internet taught me this week: three”

A cold, wet and windy brainstorm

Brainstorms are tough. On the one hand I love them, on the other I loathe them. Why such disparity in my thoughts? It comes down to how they’re run. Free-flowing creativity should be easy, right? Wrong. You need some rules. There are some here that will help you. For me, the top three rules (areContinue reading “A cold, wet and windy brainstorm”

Three things the Internet taught me this week: two

Three more things that the interwebs has taught me in the past week are here! Karma Chameleon A great app that I spotted on Think Tank PR’s Twitter feed this week is the iPad Chameleon Clock. This hasn’t really taught me anything, but it just looks really, really cool. Blackberries are embarrassing According to BetaBeat,Continue reading “Three things the Internet taught me this week: two”

Three things the Internet taught me this week: one

Trying something new this week. Posting three things that have caught my attention in the real world of the interwebs: 1. Failing to be creative According to a Harvard Business School blog, the number one enemy of creativity is the fear of failure. An article that’s really worth a read, highlighting the need to understandContinue reading “Three things the Internet taught me this week: one”

From ownership to membership; a cultural shift

We all like to feel part of something, right? This week I was extremely lucky to be invited to Contagious Magazine’s Now Next Why event in London (#contagiousnnw), an event jam-packed with talks and case studies of various length on the current trends, technologies and truths surrounding the future of marketing. The topics were broad,Continue reading “From ownership to membership; a cultural shift”

Have you stopped asking questions?

I’m soon approaching 25. The big 2-5. Half way to 50. Whilst many reading this will baulk at the idea that such a lowly milestone warrants a blog, bear with me. One thing I’m realising about getting older is that I ask fewer questions as the months pass by. Not because the need for questions doesn’t ariseContinue reading “Have you stopped asking questions?”

Are we aligned? It’s time to banish corporate speak.

Corporate jargon; isn’t it a great thing? Siobhan Sharpe on BBC’s brilliant Twenty Twelve sitcom is a genius at representing the PR world and she has voiced some brilliant one liners such as ‘if you have a plan b it just means you plan to fail’. Last month I found myself falling into the corporateContinue reading “Are we aligned? It’s time to banish corporate speak.”