The depth and breadth of PR – why social isn’t a silo

Who owns social media? I’ve been pondering the question lately. Should it be advertising? Should it be PR? Should it be customer services? Or should it just stand alone? There are numerous answers and there are merits to them all. However, the one I believe against is that social media stands alone. If this isContinue reading “The depth and breadth of PR – why social isn’t a silo”