Recently there’s been lots of coverage on Sheryl Sandberg’s public admission that she leaves work at 5.30pm. The COO of Facebook has been doing this ever since she had kids, but only now does she feel comfortable to talk about it. Cue the stories of work/life balance – stop working more than 40 hours aContinue reading “The 9-to-5 doesn’t exist anymore”
Author Archives: asaddhunna
Is technology making us lonelier people?
In a previous post, I suggested that “we are still getting to grips when as and when technology should be used for certain things and in some cases, it takes away the ‘serendipity’ that day-to-day life can bring.” Three recent events made me think more about this statement. The first was a former client, whoContinue reading “Is technology making us lonelier people?”
24 Hours Unplugged: The Lessons
A follow-up to last weeks blog as posted on the Fleishman-Hillard blog: Last week marked ‘The National Day of Unplugging’ in the US. Based on the Jewish Sabbath, the unplug challenge was a simple one: survive 24 hours, from sunset on Friday to sunset on Saturday with ‘no connection’. No internet, no mobile. A seeminglyContinue reading “24 Hours Unplugged: The Lessons”
Unplugging for 24 hours: a test
From sunset tomorrow (Friday) is it the (US) National Day of Unplugging. Why am I highlighting this, given that I’m a so-called ‘Digital Native’ who endorses all things tech for a living? Surely I’d want you to be online as much as possible? Following the last post on digital diets, I’m coming round to theContinue reading “Unplugging for 24 hours: a test”
Reading Material: Digital Dieting
Rather than long, opinion-based blog posts I thought I’d try something new. According to a recent Economist article, ‘the wired generation [have] short attention spans and [an] addiction to social media’ so in an attempt to address this, I’m taking some time to reflect on what I’ve read, but naturally I’ll be sharing this via socialContinue reading “Reading Material: Digital Dieting”
In 2015, will our furniture still point towards a TV?
This week I’ve had some downtime, and a large part of it consisted of watching this video with my 2 year old nephew: On repeat. It wasn’t my choice, it was his. Armed with an iPad, he opened YouTube, said ‘bus, bus!’, which prompted me to type in ‘wheels on the bus’ and then heContinue reading “In 2015, will our furniture still point towards a TV?”
Why driving needs to become more sharable
The Hotwire Digital Trends paper is a great thing. This year, a number of insights came out and one that caught my eye (from a personal interest perspective) was number ten: Automotive App Stores. SMMT figures show that new UK car registration forecasts have been revised down this year to 1.92 million – 20,000 lessContinue reading “Why driving needs to become more sharable”
Blogging for PRexamples.com
I’ve recently started to blog for PRexamples.com, a great site set up by Rich Leigh that pulls together examples of good or clever PR campaigns. My first blog went up on Friday, and I thought it worth sharing here: Dealing with derailment socially I woke this morning around 7.30AM to hear on the radio that thereContinue reading “Blogging for PRexamples.com”
How social makes your life easier
So we can all talk to one another about brands and products in person and now online, but how exactly has social media made your life as a consumer easier? This year, I’ve seen clients up their spend on social media and online campaigns and so I want to distill some of the thinking behindContinue reading “How social makes your life easier”
Watching the world go by
What do you see in this picture? Is it the passing bus, the snowman on the window or the grey Toyota Prius? Or is it the man stopped in his tracks, focussing his full attention on the 4 inch screen of his iPhone? People watching never gets old. Sat in a cafe in London, I’veContinue reading “Watching the world go by”
Asad Dhunna 