Why driving needs to become more sharable

The Hotwire Digital Trends paper is a great thing. This year, a number of insights came out and one that caught my eye (from a personal interest perspective) was number ten: Automotive App Stores. SMMT figures show that new UK car registration forecasts have been revised down this year to 1.92 million – 20,000 lessContinue reading “Why driving needs to become more sharable”

Making a new classic

I’m currently reading Wally Olin’s ‘On Brand’ book (kindly leant to me by Tom Cornfoot – you’ll get it back soon Tom, promise) and as a car and brand geek I have thoroughly enjoyed the chapter on the origins of Volkswagen. Olin explains that over time, the Beetle went from a utilitarian vehicle to a veryContinue reading “Making a new classic”