Tag Archives: Fiat

I’m currently reading Wally Olin’s ‘On Brand’ book (kindly leant to me by Tom Cornfoot – you’ll get it back soon Tom, promise) and as a car and brand geek I have thoroughly enjoyed the chapter on the origins of Volkswagen. Olin explains that over time, the Beetle went from a utilitarian vehicle to a veryContinue reading “Making a new classic”