August 2011 – Asad Dhunna

How do you take a virtual brand offline?

ASOS, Ocado, Facebook. All online brands, but can you give them a physical presence? Today, I went along to the Ocado Virtual Shop Window in the shopping centre over the road from the office, and I wrote up a review on the IncrediBull blog here. However, thinking about it on the way home, can youContinue reading “How do you take a virtual brand offline?”

What (was) on your mind?

I came across this TED talk last week by Adam Ostrow titled ‘After your final status update’ in which he talks about what happens to your personality after you’ve died. Do you live on? He cites the example of a cancer sufferer who left a posthumous blog post for his family to publish. It was anContinue reading “What (was) on your mind?”

Could you sort of, maybe, perhaps?

I’ve been thinking a lot about language lately. On a recent trip to France, I found myself in the company of two Francophiles who had an extremely high level of English. Even still, I was consciously trying to be more concise with my language. I refrained from idioms and slang to avoid having to breakContinue reading “Could you sort of, maybe, perhaps?”