I’ve had a bit of a think.
I need to blog more. For those of you following so far I focussed a lot of my writing on PR and social media, but I’ve decided to branch out.
Something that is becoming more and more important to me is my Indian culture and upbringing and I will be writing more about how this has an effect on being a young professional today. Relax, it’s going to be somewhat light hearted. Like this:
CHAPATI MAN. I found their website and it looks like a good venture. Snacks and wraps in supermarkets and at festivals. However the key to really good Indian food is authenticity in my opinion. Countless times have I told friends that the sign of a good curry house is when Indians eat there. When it comes to curry standards, we’ve got the highest there are. It must be something to do with growing up eating daal chaaval and chicken saalan every night after school.
If I put my professional mind to work, Chapati Man needs to gain that authentic seal of approval. If people see it being eaten by Indians, they’ll trust it. A huge generalisation, but I challenge anyone to tell me that they haven’t wanted to try one of the curries they see their Indian friends eating.
Word of mouth within the Indian community is so important. It’s a PR-person’s dream. Find your target audience and get them to do the work for you – the power of earned media, whilst hard to measure, can be your most powerful marketing tool). There were countless times when my mum would discover a new restaurant or cash and carry and tell all her friends about it. Whilst she might now be starting to use Facebook, it’s still very much a case of old school seeding and awareness raising.