November 2011 – Asad Dhunna

Watching the world go by

What do you see in this picture? Is it the passing bus, the snowman on the window or the grey Toyota Prius? Or is it the man stopped in his tracks, focussing his full attention on the 4 inch screen of his iPhone? People watching never gets old. Sat in a cafe in London, I’veContinue reading “Watching the world go by”

Clever Campaigns

This week I’ve been spending some time looking at how to use film to create a digital campaign and my eyes lit up when I saw the Mercedes Benz ‘Escape the map‘ film on the weekend. The premise is simple: an interactive film that puts you in control of a C63 AMG to help aContinue reading “Clever Campaigns”

The need to embrace social and digital

Nothing gives me more of a buzz than catching articles in the mainstream media about the power and importance of social media in today’s society. This evening, I caught an article in the Evening Standard by Gideon Spanier talking about the importance of sharing and the value this brings as per comments made by TimContinue reading “The need to embrace social and digital”