July 2011 – Asad Dhunna

Hi everyone. My name’s Asad, and I’m a brand snob.

I realised I might have a problem after the following exchange happened last week: “I’m not buying a Kia!” I say to a colleague. “Why ever not? They’re good you know,” he replies. And yet I just don’t believe him. He protests that the proof is in the pudding – I need to try oneContinue reading “Hi everyone. My name’s Asad, and I’m a brand snob.”

Branding the BRICs

Over the past fortnight, I’ve found myself thinking more and more about emerging markets again. I studied a bit of international marketing at university, which gave me a solid base of knowledge when it comes to the theories around culture differences, from Hofstede’s four principles to Edward Hall’s Beyond Culture, and it was great toContinue reading “Branding the BRICs”